The task of rebranding Heartfelt Alpaca Creations was definitely a new and exciting experience. Knowing little to nothing about alpacas, I had my hands full for sure. Starting with the logo and insole redesign, I jumped right in with an open mind and endless hours of googling images of adorable fluffy alpacas. The Heartfelt owners raise their alpacas in mid-missouri, where they use the fiber for many different products - their insoles being their most popular (and comfortable!) product. My goal with the logo and marketing material redesign was to represent the personality of not only the hard working owners, but of the alpacas.