Starsla Boo is a fictional baby boutique for girls. I wanted the brand to come across as playful, elegant and a fresh outlook on children's brands. I decided to play off of a watercolor theme - the elephant, giraffe and balloon are all made from watercolor. The paper throughout the branding is sparkly to represent the elegant and playful side. Starsla Boo is designed to be kid friendly while still appealing to the adults purchasing the products.